Fractional Optical Directors

The optical director you need, on the schedule you can carry.

OptiBridge places a fractional optical director into your practice on a weekly cadence. Same operational leadership a corporate group has on staff, sized to the hours your practice can actually use.

Why this exists

Most opticals don't need more software. They need someone watching the floor.

You hired an optical manager. You trained a team. You put systems in place that mostly work. What's missing is the level of leadership that pulls everything together week over week.

In a corporate optical group, that role exists. It's called an Optical Director. The person whose job is the optical, not just managing the optical alongside everything else. In an independent practice, it usually doesn't exist. Not because it's not needed, but because the salary can't be justified for one location.

The fractional model fixes that.Same level of operational leadership a corporate group has on staff, sized to the hours your practice can actually use. Light each week if you have a steady floor. Deeper if you're growing or refining. Embedded if you're in transition.

Three ways in

The right amount of director for your floor.

Every tier is the same level of operational leadership. The difference is how many hours you carry each month.

Starting tier
Tier 1
$2,100
Per month, 15 hours of director time
Weekly leadership cadence for practices with foundational systems in place. The lightest version of having an optical director in your corner.
  • Weekly live call with your floor
  • Async availability through the week
  • Capture rate review and recommendations
  • Staff coaching as the floor needs it
  • Vendor relationship support
  • Single-location practices
Talk about Tier 1
In transition
Full-Time Embedded
From $16,000
Per month, 40 hours per week, 1 to 2 month engagements
For practices in transition, opening a location, or rebuilding the optical from the ground up. A dedicated director embedded on your floor.
  • Daily presence on the floor
  • Direct optical operations leadership
  • Hiring and onboarding support
  • For openings, transitions, or rebuilds
  • Single-location focus
Talk about Full-Time
Need more hours one month?Overage on Tier 1 and Tier 2 is billed at $125 per hour, no surprise. You stay in your tier on the months you don't need them.
How the relationship runs

One predictable rhythm. Always-on access.

Every engagement runs on the same operational structure so the practice always knows what to expect from the director.

One scheduled call each week.

The weekly live call is the only standing touchpoint. We set the agenda from what surfaced the week before. Numbers, decisions, what needs the floor's attention.

Always-on async channel.

WhatsApp, Slack, or email, whichever your team already uses. Questions answered same-day. Decisions don't wait for the next meeting.

Escalation line that's actually answered.

If something can't wait, the practice has a direct line to OptiBridge leadership. No phone tree, no support ticket. The kind of access an in-house director would have.

Where this sits

Consulting builds it. The director runs it.

The two services are designed to work together. Consulting installs the foundation in thirty days. The fractional director keeps the foundation sharp month after month.

One engagement

Consulting

Two days on-site plus thirty days of remote support. Foundation built with the team. The tools, the training, the systems left in place.

  • CadenceConcentrated, then thirty days
  • OutcomeA foundation you keep
  • Starts at$5,000 plus travel
Ongoing rhythm

Fractional Director

A recurring relationship with an optical leader on weekly cadence. Numbers, coaching, accountability, vendor relationships. The director seat your practice can't justify hiring full-time.

  • CadenceWeekly, month over month
  • OutcomeSustained operational leadership
  • Starts at$2,100 per month

Most practices start with Core consulting and step into a Tier 1 or Tier 2 fractional engagement once the foundation is in place. If your systems are already strong, direct entry to the fractional director is possible after a paid discovery assessment.

Who this is for

Built for the practice ready for ongoing leadership.

Best fit

This is for you if

  • You've completed Core consulting, or have strong existing systems
  • You own a private optometry or ophthalmology practice
  • You want ongoing operational leadership, not just a fix
  • You're open to a weekly cadence with your team
  • You want a director without the full-time salary
Probably not

This is not for you if

  • Foundational systems aren't in place yet (start with consulting)
  • You operate a corporate optical chain
  • You're looking for a one-time fix, not a relationship
  • Multi-location groups looking at Tier 1 (consider Tier 2 or Full-Time)
Let's talk

See if a fractional director fits your practice.

A short conversation will tell us which tier matches what your floor needs, or whether starting with consulting is the better first step.

Book a Conversation